In an unexpected yet heartwarming twist, Eminem—the fierce rapper known for his hard-hitting lyrics and electrifying performances—has unveiled something no one saw coming: an adorable doll modeled entirely after himself.
Yes, you read that right. The “Rap God” has gone soft—and fans can’t get enough of it.
The miniature Marshall Mathers, clad in his signature hoodie, sneakers, and a tiny mic in hand, was revealed on Tuesday in a playful video posted to Eminem’s official Instagram account. The short clip showed the doll rapping a few lines from “Lose Yourself,” complete with bobble-head movements and a mischievous smirk.
The internet? Instantly obsessed.
“I Wanted Something My Daughters Could Laugh At”
In a rare, lighthearted interview with Complex, Eminem (real name Marshall Mathers) shared what inspired this unlikely project.
“I was just messing around, honestly. One day I saw these celebrity dolls and thought, ‘Why not make one of me—but make it funny, kind of weird, and cute?’”
He revealed that the idea began as a joke between him and his daughter Hailie Jade, but quickly evolved into a full-blown project with the help of a Detroit-based toy designer.
“I wanted to make something even a 6-year-old could carry around and not get scared of,” he laughed.
Fans Applaud the Surprising Soft Side
The reaction from fans has been overwhelmingly positive—and emotional. Many are praising Eminem for revealing a more playful, approachable side of himself.
“We grew up with his music. Now our kids can grow up with his doll,” one fan commented on Instagram.
“Eminem just gave us the softest hard launch ever,” joked another.
Some fans are even calling the new doll “Lil Slim,” and memes are already circulating of the toy doll photoshopped into famous album covers and movie scenes.
A Shockingly Affordable Price Tag
Perhaps the biggest surprise of all? The price.
The Eminem doll, officially titled the “Mini Mathers Edition,” will retail for just $14.99—a price point that fans say is “insanely affordable” for a celebrity-branded collectible.
“I didn’t want to make some luxury thing that only collectors could buy,” Eminem said. “I wanted it to be accessible—to my fans, their kids, and anyone who just wants something fun.”
The doll will be available for purchase starting July 1 via Eminem’s official website and select retail partners, including Target, Hot Topic, and Walmart.
Not Just a Toy—But a Message
The doll also comes with a limited-edition message card, written by Eminem himself, which reads:
“Stay strong. Stay weird. And never lose yourself.”
The message has already sparked emotional reactions from longtime fans, many of whom have followed the rapper through his tumultuous journey—from 8 Mile beginnings to global superstardom.
A portion of the proceeds from doll sales will go to the Marshall Mathers Foundation, which supports at-risk youth and underprivileged communities in Detroit.
What’s Next? A Whole Toy Collection
According to sources close to the rapper, the doll may just be the beginning. Plans are underway to expand the toy line into a full Eminem collection, including:
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A Kim-era Eminem with bleached hair and baggy jeans
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A “Stan” fanpack, complete with a notepad and envelope
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And even a Dr. Dre x Eminem Best Friends 2-Pack
“People think I’m all serious, but I like to laugh at myself too,” Eminem said.
And now, the world gets to do the same—with a little vinyl version of Slim Shady that’s ready to drop bars… and a few smiles.
