In a surprising and deeply human move, rap legend Eminem has reportedly canceled the global promotional campaign for his upcoming album after learning that his ex-wife, Kim Scott, has relapsed after years of sobriety. Just a week before the long-anticipated launch, the artist—known for his raw honesty and fiercely private personal life—vanished from social media and postponed all scheduled appearances, leaving fans and media puzzled.

Now, sources close to the situation have confirmed what many speculated: Eminem, whose real name is Marshall Mathers, halted his professional plans to focus entirely on helping Kim through a sudden and serious personal crisis.

According to reports from insiders in both the music and recovery communities, Kim Scott—Eminem’s high school sweetheart and the mother of his daughter Hailie—suffered a relapse late last month. The incident, described as “deeply unexpected” by those close to her, reportedly prompted Eminem to take swift and personal action. Rather than rely on staff or assistants, the rapper is said to have personally escorted Kim to a discreet, high-end rehabilitation facility in Colorado, far from the media spotlight.

“Marshall didn’t think twice,” a source told Rolling Sound Weekly. “As soon as he found out, he cleared his calendar. No meetings, no interviews, no press. He told his team, ‘Nothing is more important than her right now.’”

The rehab center, whose name is being kept confidential for privacy reasons, is known for its intensive dual-diagnosis treatment and its strict confidentiality agreements, often used by celebrities seeking low-profile recovery. Insiders say Eminem has chosen to remain nearby, even opting to stay in a rented home close to the center rather than return to Detroit.

“Kim’s first two months in recovery are critical,” a longtime associate of the rapper shared. “Eminem knows how difficult this journey is—he’s lived it himself. He didn’t want her to go through it alone.”

Indeed, Eminem has been open about his own battles with addiction, famously achieving sobriety in 2008 after nearly dying from an overdose. His relationship with Kim, though tumultuous and often painful, has been a cornerstone of both his personal life and musical catalog. Despite their public ups and downs, the two have reportedly maintained a respectful and even supportive relationship in recent years, united by their shared history and devotion to their children.

The sudden halt in promotion has shocked the music industry. Eminem’s new album—his first full-length studio release in nearly four years—was poised to make headlines worldwide. Teasers had been dropped across major platforms, and a high-profile media blitz was scheduled to begin in early June, including appearances on The Tonight Show, Zane Lowe’s Apple Music Radio, and several major magazine covers.

“All of it—gone in an instant,” one industry executive confirmed. “We were stunned. But knowing Marshall, we weren’t surprised. He’s always been the guy who’ll drop everything when it comes to family.”

Fans, once worried about the abrupt silence, have since rallied around the artist with messages of support and admiration. “This is the most Eminem thing ever,” one fan tweeted. “He disappears for someone he cares about. Respect to the fullest.” Another wrote, “That’s real love. Real loyalty. Praying for Kim’s recovery.”

Neither Eminem nor Kim Scott has publicly addressed the situation, and representatives for Shady Records declined to comment. However, sources close to the rapper insist that the album will still be released—just on a new timeline, when the time is right.

For now, Eminem has chosen to walk a quieter path, far from the cameras and headlines, standing by someone he’s loved—and battled—with for most of his life. In doing so, he’s reminded the world that behind the fierce lyrics and stage persona lies a man who, above all, never forgets where he came from—or who still matters most.